Leader in news product management
Empowering leaders and teams to design, build and maintain products for sustainable, quality journalism.
Throughout my career, I have helped news organizations and the leaders within them establish processes for strategic product development by bringing together lessons in organizational change management, audience research, design, engineering and product management.
In 2020, I co-founded the News Product Alliance, a global community of support and practice for news product thinkers and served as the interim executive director until December 2021. During that time, I raised $1.2 million for the organization and attracted a community of more than 2,000 news product thinkers from around the globe.
In my previous role as the Director of Product at Chalkbeat, I oversaw digital product development and led a cross-functional team. My news product portfolio included editorial newsletters, a membership program, and a multi-publication news website and content management system.
My career began at The Texas Tribune where I spent eight years — first as a data and health care reporter, later as a developer and co-founder of the data and visuals team and finally, as the organization’s first-ever product manager. As a reporter, I wanted to create interactive stories that allowed people to engage more deeply with the news. So, I taught myself to code and in the process of building new story forms, I discovered the art and discipline of product management.
In my current role as a consultant and coach, I hope to inspire and support journalists around the globe as they seek to build sustainable, quality journalism products to serve their communities.
SERVICES
Product Strategy
Let me help you build news products that serve your community and sustain the organization.
Change Management
Introducing new teams, processes and tools can be challenging. I can help you introduce and manage change within your organization.
Training
Enlist my help for customized lessons and exercises on topics such as product strategy, project management, design thinking, audience engagement and more.
Consulting
Need an outside perspective? Let's chat about how I can best support you and your team.
MY WORK
News product goes from trend to standard, Nieman Lab’s 2022 Predictions
Looking back on the first year of the News Product Alliance, 2021
Why I quit my job to launch the News Product Alliance, 2020
From Bridge Roles to Product Thinkers, Nieman Lab’s 2019 Predictions
How do keep your sanity as you dismantle the status quo in newsrooms, Poynter, 2019
Introducing Chalkbeat’s new brand identity, 2019
A fresh look for The Texas Tribune, 2017
HONORS
Program Fellow, 2021 Media Transformation Challenge: Executive Fellowship, The Poynter Institute
Participant, 2018 Leadership Academy for Women in Digital Media, The Poynter Institute
“To confront the challenges facing news organizations today…journalists are being asked some existential questions that product managers typically ask. What is the problem we’re solving? Whose needs do we serve? And, how do we connect the two?”
— Becca Aaronson at World Association of News Publishers (WAN-IFRA), Asian Media Leaders eSummit, 2021
PUBLIC SPEAKING & TEACHING
Instructor, Product Management for Newsroom Leaders, University of Texas Knight Center, 2019
Speaker, Product Thinking for News Leaders, Online News Association 2019
Speaker, We Built a Product Team in One Year: Here’s Everything We Learned, Online News Association 2019
Speaker, J-School Supplement: Product Management, Online News Association 2018
Speaker, Embracing Product Culture: What It Means for Your Career, Online News Association-U 2018
Instructor, Product Management for Journalists, University of Texas Knight Center, 2017
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